Originally, Endzlab is an independent brand created in Paris by street artist Franco-American Zach Oreo.
Oreo will start the graffiti very young but it is when he arrives in Paris intramural that serious things begin: walls, tunnels and metros become his playground..
In 2006 Oreo has always had at heart to make his passion a craft is launched in the customization of clothes. It will take its first steps to the mythical Puces de Clignancourt. For nearly ten years this self-taught trained to the crafts of graphic designer, serigraph and will improve his technique in airbrush.
He will create Endzlab in 2009, it is on this occasion that he will invent Badassbear: iconic character who takes the form of a malicious bear. Over the years The Badassbear will take different forms and evolve; it represents today a large part of the artistic work of Oreo: in the streets, on canvas or in its textile creations.
Nowadays, Endzlab is a Barcelona-based showroom where you can find all the artist’s creations: from the pack of stickers to the art toy through a wide range of clothes in limited edition or in a single piece.
In all simplicity and without intermediaries come to discover the universe of Oreo and its Badassbear !!!


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